EXAMPLE

This is a personal mailing program to build professional but REAL relationships with dentists in your area, including:

1) a trust-building publication along with a relationship-building letter that gets mailed in a personal envelope -- to let dentists know how you can help them when they see patients in complex dental situations . . .

2) followed by a reminder postcard with a link to preview the publication -- but more importantly another physical touch with dentists to let them know you're there to help with complex cases . . .

The net effect of being consistent with this Referral System is you get more referred patients for your advanced prosthodontic treatments because more dentists know you, see what you can do, trust you and think of you more often to send patients to your specialty office (also for already referring dentists to send you more patients and different types of treatments).

This is about building relationships with dentists over time, not advertising to them to get patients immediately. Dentists can feel the difference when you genuinely care. And I make it easy and effective with this proven Referral System to consistently "show up" and demonstrate that you are "there for them" when they need specialized help. It's not always a fast process but the referral relationships last for years, even decades and could become the highest ROI you've ever experienced compared to other forms of promotion, based on what my clients tell me.

Below you will see these 2 types of mailings that comprise this referral system,

and each contributes to getting you the best results . . .

The Advances in Prosthodontics™ publication is customized for you with these main components:

A custom Case Presentation with before and after photos and brief background of a complex treatment to show your superior skill . . .
A referral form with a custom “bio” on the reverse side, which dentists don't always use but lets them know how to contact you and gives them more detail about why they should think of you for complex treatments . . .
A custom cover letter with a personal message... and any other information you want to add that communicates you’re there to help other dental professionals -- examples: prosthodontic tips, a journal article, upcoming lectures or study club dates.

This referral tool is then mailed to dental professionals in your area

General practitioners & other specialists are reminded of your value in a helpful and friendly way -- so you build trust and are on their minds as the most trusted specialist to contact when they come across a patient they could refer.

You get more referrals

You become The Complex Case Specialist™ -- the first person GP’s and other dental specialists consider to refer challenging implant & restorative cases. They see your skill & commitment to follow-up regularly, and refer more patients to you (even if they've referred only occasionally or not at all before).

This is a follow-up mailing sent after each publication as a second physical touch every 90 days.

Over 12 months, 4 publications + 4 postcards =
8 total mailings each year

This is how I can help you stay in better contact with dentists about every 6 weeks, with you only needing to send me a new case example 4 times per year.

This consistency of communication builds trust because it demonstrates your reliability and commitment to be available to help referring dentists when they see a patient in a complex situation.

It also helps to be "present" with the physical mailings, and on the minds of dentists frequently, because we don't know when they'll see a patient they could refer.

What's so different about this?

This is not viewed as "advertising"
(visual example below...)

Part 1

Publication

Part 2

Postcard

See if your area is available and if this is a good fit for your specialty practice...